Where’s Your Audience in the Buying Cycle? If your potential customer is in the early stages of the purchasing cycle (perhaps he’s only just realized he’s an issue he really wants to solve), then he could be searching for additional info about how others have solved the same issue. The advertising techniques you work with to get in front of him (articles, blog post, educational videos) are intended for being able to help him understand his problem, and not towards getting him to pull out his credit card on the spot.
If your potential client is in the decision-making phase of the purchasing cycle, then utilizing Internet Marketing Company that show him how your solution functions, and creating a relationship of trust and respect with him, will lead you to make use of nurturing techniques like free webinars, phone calls and private messages.
Want to find out more about the buying cycles and how you have to promote differently to each type of prospective customer depending on where they are in the cycle? Pick up my free Identify the Missing Link ebook. It’s geared towards supplying to company owners, however, the info in the ebook is very easily adjusted to marketing to the general public.
Marketing Products Versus Marketing Services. In case you’re selling products, then you need a different mix of marketing techniques compared to when you are selling services. Before working with me, one of my personal clients tried using the same advertising strategies to market both the services of her and her products – with poor outcomes.
People purchase services (such as consulting, classes and mastermind groups) differently than they purchase products. Hence, you need a unique marketing campaign plan for selling your services and a totally different marketing campaign plan for selling products, even in case you are selling to the same audience. Extra Things to think about. Also important are the goals of yours, the particular service or product you are selling, the timeline of yours to implement this advertising and marketing campaign plan, and your budget. Budget includes both your financial budget and your time budget.
Some marketing techniques appear to be free (like networking), when in fact they take a substantial amount of your time — time you could be spending more productively elsewhere in your business or marketing. There’s no “one magic marketing technique” that is going to guarantee you results. There are certainly best practices and methods which may have been effective for others in xcfjjk businesses, however, I have certainly not seen a scenario when an online business merely requires one marketing technique to fulfill their whole marketing/sales requirements. Start with four or perhaps 5 advertising strategies, master them, and then add new ones as needed.
Within every major category of advertising and marketing strategies, like social media marketing and advertising, there is a plethora of certain strategies to choose from. By understanding your audience, the time of yours and money budgets, and the goals of yours — and testing the results of yours — you will eventually select probably the most productive methods that you can use time and time again.
Choose your marketing methods based on the above criteria, after which monitor the results to find out which ones work most beneficial for you…and the audience of yours. The sales/marketing funnel model truly doesn’t captures the people who are predisposed to buy from you since they were referred by someone they trust. I’ve had plenty of coaching/consulting consumers buy my 90-day, one-on-one program without ever having been on my mailing list at all, but instead having heard great things about me starting from a fan. I have also had individuals on my mailing list for 5 years who eventually decide to go for a teleclass with me. As long as your marketing strategy allows individuals to enter your product/service mix at any time they want, it’s a viable strategy.
Note: I get into much more detail about these models, and how to choose the correct advertising method for the right model stage in my Marketing Planning class, which is presented once again this season. Take time to educate yourself about these models, learn how the audience participates in them, now develop a model for the own business of yours. It is going to give you clarity and insight, and permit you do plan your advertising in a more powerful and effective means.